At Going Out in Style we think that death and loss can be celebrated many ways... with beauty, style, and even joy. That's why we so admire the work of I&S BBDO for funeral home Nishinihon Tenrei in Japan.

It is traditional that Japanese funerals be dark, somber, and colorless and any deviation is considered taboo. But after the devastating 2011 Tohoki earthquake and tsunami, Nishinihon Tenrei decided it was time to celebrate the cycle of life with color. The result was this beautiful and award-winning campaign.

And may all of our skeletons dissolve into flowers...

(via Spoon & Tamago)